T-Mobile Challenges Broadband Providers With ‘Binge On’ Video

In a move that could see T-Mobile use its LTE network to compete with cable operators and other broadband providers, the wireless carrier said Tuesday that it will allow mobile customers to stream an unlimited amount of programming from DirecTV, HBO, Hulu, Netflix, Sling TV and several other content providers without incurring any data charges.

T-Mobile’s “Binge On” offer, which kicks off on Nov. 15, will also allow mobile customers that have subscriptions to WatchESPN, Showtime, Sony’s Crackle, VUDU, Univision Deportes, NBC Sports and Verizon’s Go90 over-the-top service to watch an unlimited amount of content without incurring data charges.

While some of the content that T-Mobile customers can stream requires pay TV subscriptions, including WatchESPN, DirecTV and HBO Go, the bulk of the “Binge On” content suppliers market direct-to-consumer video services. HBO is offering both its standalone HBO Now service, which debuted earlier this year, and HBO Go, the video-on-demand service that is popular with premium cable and satellite TV customers.

Most cable MSOs continue to post growth in broadband-only customers that use streaming video services for home entertainment. T-Mobile’s move could attract a segment of those customers who may be able to rely on T-Mobile’s LTE network for both wireless data and streaming video services.

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