Muffins Market

A muffin is a baked snack that can be sweet or savory. It is similar to cupcakes or mini cakes in appearance. The difference is that muffins are available in two tastes whereas cupcakes are only sweet and generally decorated with cream and other items.
The global muffins market can be segmented by several ways depending on flavors, region, and distribution channel. Generally, the broad classification of muffins is American muffins, English muffins, and artisanal or packaged muffins.

Technavio’s analysts forecast the global muffins market to grow at a CAGR of 3.64% during the period 2017-2021.

Covered in this report
The report covers the present scenario and the growth prospects of the global muffins market for 2017-2021. To calculate the market size, the report considers both volume and value of the global muffins market..

The market is divided into the following segments based on geography:
• Americas

Technavio’s report, Global Muffins Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
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Key vendors
• Bruegger’s Enterprise
• Einstein Noah Restrant Group
• Grupo Bimbo
• George Weston Foods
Other prominent vendors
• Aryzta
• Britannia
• EDEKA Group
• Flowers Foods
• Hostess Brands
• Monginis
• United Biscuits
Market driver
• Growing demand for portion-snacking products
• For a full, detailed list, view our report

Market challenge
• Inflated costs and availability of substitute snacks in emerging economies
• For a full, detailed list, view our report

Market trend
• Healthy options to gain market share
• For a full, detailed list, view our report

Key questions answered in this report
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.


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Technavio Announces the Publication of its Research Report – Global Muffins Market 2017-2021

Technavio recognizes the following companies as the key players in the global muffins market: AB, Bruegger’s Enterprise, Einstein Noah Restrant Group, Grupo Bimbo, and George Weston Foods.

Other Prominent Vendors in the market are: Aryzta, Britannia, EDEKA Group, Flowers Foods, Hostess Brands, MCKEE FOODS, Monginis, and United Biscuits.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Healthy options to gain market share. In recent times, the trend of weight loss and being healthy is witnessed all over the world. The impact of this trend is most prominent in the food and beverages sector. In order to meet the health requirements of consumers and to differentiate their products in the market, vendors are coming up with products made with whole wheat, whole grains, or multigrain. This is also applicable for bakery products like muffins, and vendors are incorporating healthy ingredients to enhance the end product’s nutrient value and reduce the calorie content.”

According to the report, one of the major drivers for this market is Growing demand for portion-snacking products. The rising demand for muffins in recent times can be attributed to the rise in demand for portion-snacking products. With the increasing focus on health, people now have these high-calorie products in controlled portions and sizes to maintain their calorie intake. Consumers are now experimenting with new flavors but at the same time, they are focusing on health-related aspects of what they consume. Portion-controlled food not only allows them to have whatever they want but also keeps a check on what they consume. This consumer behavior has started a trend in the bakery and confectionary industry.

Further, the report states that one of the major factors hindering the growth of this market is Inflated costs and availability of substitute snacks in emerging economies. Muffins and other bakery products are highly popular in Western countries. Therefore, the prices offered by the vendors are according to the disposable income in these regions. Although they try to incorporate the purchasing capacity of local consumers when they decide the selling price of new products, prices cannot be lowered beyond a certain limit to retain the minimum profit. The inflated cost of muffins affects the overall sales and thus increases the cost of production. Vendors also get affected in such situations as they cannot reach the economies of scale and scope.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit-

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Research methodology is based on extensive primary and secondary research. Primary research includes in-depth interviews with industry experts, vendors, resellers and customers. Secondary research includes Technavio Platform, industry publications, company reports, news articles, analyst reports, trade associations and the data published by Government agencies.


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