How Verizon Could Jolt Movie Ticket Sales With T-Commerce Trailers

Sixteen months before Verizon announced a $4.4 billion deal to acquire Moviefone inventor AOL, a Tampa, Fla.-based Verizon engineer Umashankar Velusamy devised a strategy aimed at selling theater tickets and pay-per-view discounts to subscribers who view a movie trailer advertised on TVs, smartphones and tablets.

“As a potential benefit, producers and/or providers of a movie may realize a stream of income even before the movie is released, which may be due to providing an opportunity for the users to make an impulse advance purchase based on their perception of the trailer,” Verizon states in a patent application published Thursday.

VerizonBThe invention, titled, “Method and Apparatus for Engaging and Managing User Interactions with Product or Service Notifications,” also details how Verizon could enable t-commerce transactions for any product marketed in an ad or video program.

AOL purchased Moviefone, which competes with Comcast’s Fandango movie theater ticket site, in 1999.

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Abstract: An approach for implementing a notification platform for engaging and managing user interactions with product or service availability notifications. The approach includes identifying media content presented in proximity to a device. The approach also includes presenting an option for interacting with the media content at the device while the media content is presented. The approach further includes receiving a selection input for initiating the option for interacting with the media content. Additionally, the approach includes transmitting a report of the selection input, a performance of the option, or a combination thereof to the device, a service provider, or a combination thereof.d

Patent Application

Claims:

  1. A method comprising: identifying media content presented in proximity to a device; presenting an option for interacting with the media content at the device while the media content is presented; receiving a selection input for initiating the option for interacting with the media content; and transmitting a report of the selection input, a performance of the option, or a combination thereof to the device, a service provider, or a combination thereof.
  1. A method of claim 1, further comprising: initiating an application at the device based on the media content, a location of the device, or a combination thereof.
  1. A method of claim 1, further comprising: updating a user account, a service provider account, or a combination thereof associated with the device based on the selection input.
  1. A method of claim 1, wherein the media content is a trailer for a product, a service, or a combination thereof.
  1. A method of claim 1, wherein the selection input is made by scanning a code associated with the media content.
  1. A method of claim 1, further comprising: initiating a notification, an updating of a user schedule, or a combination thereof based on the selection input.
  1. A method of claim 1, wherein the option for interacting with the media content includes (a) a purchase of the product, the service, or a combination thereof; (b) an addition of the product, the service, or a combination thereof to a wish-list; or (c) a combination thereof.
  1. A method of claim 7, further comprising: initiating a presentation of a notification at the device, at another device or a combination thereof associated with a user based on the wish-list; and presenting an option for interacting with the product, the service, or a combination thereof on the wish-list.
  1. An apparatus comprising: a processor; and a memory including computer program code for one or more programs, the memory and the computer program code configured to, with the processor, cause the apparatus to perform at least the following: identify media content presented in proximity to a device; present an option for interacting with the media content at the device while the media content is presented; receive a selection input for initiating the option for interacting with the media content; and transmit a report of the selection input, a performance of the option, or a combination thereof to the device, a service provider, or a combination thereof
  1. An apparatus of claim 9, wherein the apparatus is further caused to: initiate an application at the device based on the media content, a location of the device, or a combination thereof.
  1. An apparatus of claim 9, wherein the apparatus is further caused to: update a user account, a service provider account, or a combination thereof associated with the device based on the selection input.
  1. An apparatus of claim 9, wherein the media content is a trailer for a product, a service, or a combination thereof.
  1. An apparatus of claim 9, wherein the selection input is made by scanning a code associated with the media content.
  1. An apparatus of claim 9, wherein the apparatus is further caused to: initiate a notification, an updating of a user schedule, or a combination thereof based on the selection input.
  1. An apparatus of claim 9, wherein the option for interacting with the media content includes (a) a purchase of the product, the service, or a combination thereof; (b) an addition of the product, the service, or a combination thereof to a wish-list; or (c) a combination thereof.
  1. An apparatus of claim 15, wherein the apparatus is further caused to: initiate a presentation of a notification at the device, at another device or a combination thereof associated with a user based on the wish-list; and present an option for interacting with the product, the service, or a combination thereof on the wish-list.
  1. A system comprising: a notification platform configured to identify media content presented in proximity to a device; present an option for interacting with the media content at the device while the media content is presented; receive a selection input for initiating the option for interacting with the media content; and transmit a report of the selection input, a performance of the option, or a combination thereof to the device, a service provider, or a combination thereof.
  1. A system of claim 17, wherein the notification platform is further configured to initiate an application at the device based on the media content, a location of the device, or a combination thereof.
  1. A system of claim 17, wherein the media content is a trailer for a product, a service, or a combination thereof, and wherein the selection input is made by scanning a code associated with the media content.
  1. A system of claim 17, wherein the notification platform is further configured to initiate a presentation of a notification at the device, at another device or a combination thereof associated with a user based on the wish-list; and present an option for interacting with the product, the service, or a combination thereof on the wish-list.